The benefits of doing business in a small town
Among the advantages, we highlight the following:
– you do not need to separately organize a logistics department, because geographically in such a city everything is nearby;
– a minimum of competitors, which sometimes can be completely ignored if you correctly calculate the development strategy of your company;
– cheap labor. Some may argue this moment, referring to the lack of qualifications of personnel, but who prevents them from being trained? In addition, you can find many young professionals working outside the profession and offer them profitable cooperation;
– you can find cheaper raw materials or work in large installments;
– It is not difficult to earn a good reputation and lure customers by dumping competitors’ prices.
– low rent and purchase price of commercial real estate;
– You can easily find a favorable location for your company.
There are undoubtedly disadvantages for doing business in a small city. Among many – low solvency. Although this can be argued, because you just need to find the offer that will interest thrifty residents.
What business to open in a small city?
Among the many tempting prospects of opening a company in a small city, you can certainly choose an option that appeals to you.
Initially, an analysis of the market and needs should be carried out. This study will identify scarce areas and clear development opportunities – the availability of raw materials, the availability of interesting prospects, and a great demand for a particular service.
In the process of identifying the direction for doing business, you may have to make a lot of calculations, but this research is simply necessary so as not to make a mistake. If until you have a specific direction for your future activities, take note of one of the following:
Despite the presence in almost every city of the atelier and a wide range of products imported from Asian countries, the sewing business will be successful. Hand-made is now becoming more popular, as consumer goods are already fed up, and you can’t afford to buy an exclusive thing. You can set up a business in such a way that a certain line will be implemented in bulk, and tailoring will be a separate area.
The consumer trusts the domestic producer more, and in the future it will be possible to expand the scale of production, supplying affordable and high-quality products to the regions, or open an online store with delivery;
The clothes produced will correspond to the size range that consumers are used to;
The same worldview on convenience and quality, understanding the characteristics of Russian culture and needs;
You can find many professional seamstresses-cutters for a low payment, and if you can interest the young designer, the things that you will produce will differ in her and somehow recognizable and functional highlight, which will serve as an excellent advertisement;
The choice of specialization for development is wide – from children’s clothing or bedding, to fur products and evening dresses and costumes;
If, in addition to the production department, you also open a show room, you can attract even more local fashionistas and fashionistas.
Nice handmade trivia
Unique souvenirs that differ from mass-produced items are much more pleasant to give. Handwork is again in price, so choose the direction you like and conquer the product market in your city. Any cute hobby can become a source of serious income:
Baubles made of laces or beads;
Charms and charms;
Metal things with a monogram logo or drawings to order;
Making frameless furniture and accessories (for example, mini pillows)
The advantage of such a business will be the uniqueness of the offer, the absence of competitors, the ability to do what you love, starting in your free time and expanding whenever possible.
This idea became relevant recently when it became fashionable to garden everything and everywhere. The business itself is not yet developed, but experts predict a huge leap in the development of this area.
The eco-direction will develop more and more actively, since residents of megalopolises strive to green the entire space around. The meaning of the “bomb” itself is simple – a mixture of peat and grass seeds and ornamental plants is sold in a peat pot. It is enough to sprinkle the mixture on the flower bed and pour it so that after a while the flower bed turns green and delights the eye.
– no large financial investments are required;
– Do not need highly qualified personnel;
– does not require a lot of equipment;
– easy to find wholesale;
– does not require special storage conditions.
Where to get money to start your own business? It is this problem that 95% of beginning entrepreneurs face! In the article “Where to get money for a business” we revealed the most relevant ways to get start-up capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings: “see the results of the experiment”